PRESS RELEASE
FOR IMMEDIATE RELEASE:
Patton’s Christmas Trees Celebrates 50 Years of Bringing Holiday Joy to Dallas
Dallas, TX – July 5, 2024 – In a world where small businesses struggle to survive, one family-owned enterprise has defied the odds and stood the test of time. For an astounding 50 years, Patton’s Christmas Trees has been the beacon of Christmas cheer in the Lakewood neighborhood of Dallas, Texas. They are one of (if not THE) oldest and longest running Christmas tree lots in the DFW metroplex!
The story of Patton’s Christmas Trees is one of unwavering dedication, passed down through generations. It all began in 1974 when Jeff Patton, the patriarch of the Patton clan, started selling fresh-cut Christmas trees on the corner of two busy Dallas streets. Fast forward to today: after all those years and a few location changes, Patton’s Christmas Trees is still going strong. Like clockwork, every year that iconic blue and white tent pops up at the corner of Mockingbird and Abrams, signaling the arrival of the holiday season to the residents of East Dallas.
A visit to Patton’s Christmas Trees has been a holiday tradition for Dallas families for years. As a result, Jeff sees lots of familiar faces every year. In fact, a big part of his customer base is made up of multiple generations of families. Lots of those customers come for a visit just as much as they come for a Christmas tree.
What’s even more remarkable is that Patton’s Christmas Trees has remained a family-owned and operated business for the entirety of its 50-year history. Today, Jeff Patton runs the business alongside his son, Jeffrey Patton Jr., and grandson, Jeffrey Patton III. A fantastic, hardworking crew helps them out by loading, cutting and stringing lights on trees everyday between Thanksgiving and Christmas Eve.
Yvette Patton, Jeff’s wife and the matriarch of the Pattons, has just as much passion for spreading Christmas cheer as her husband. It was this mutual love of Christmas that brought the couple together, so it’s fitting that their wedding anniversary is Christmas Day! For over 25 Yvette has been decorating DFW homes and businesses for the holidays. In recent years, her company Patton Christmas Designs by Yvette decorated ‘Texas Live!’, Bob’s Steak and Chop House, the Harwood District and many others.
A strong family bond and multigenerational approach to running their business has not only preserved the Patton family’s legacy, but also fostered a deep connection with the community they serve. According to industry data, the average lifespan of a small, family-owned business is just 12 years. Yet, Patton’s Christmas Trees has defied the odds, thriving for five decades and counting. This remarkable achievement is a testament to the Patton family’s unwavering commitment to faith, family, their community, and their love of Christmas and all it represents.
For half a century, this small, family-run business has been one of the few constants in an ever-changing city. Customers aware of the Patton’s Christmas Trees story realize that when they buy a tree from one of the three Jeffs, they’re buying into and supporting an enduring piece of Dallas history.
So, this holiday season, as you enter Patton’s tent and walk amongst the magnificent Fraser, Nordmann and Noble firs, take a moment to appreciate this family’s legacy. Like red ribbons woven around a wreath, Patton’s is woven into the fabric of the Lakewood community. Here’s to 50 more years of Patton’s Christmas Trees, the oldest and longest-operating Christmas tree lot in the DFW metroplex.
Patton’s Christmas Trees will open on November 15th this 2024 Holiday Season!
Contact:
Stacey Conway
Web Content Manager, Patton’s Christmas Trees
214-789-1622
Contact:
Yvette Patton
Co-owner, Patton’s Christmas Trees
yvette@pattonschristmastrees.com
214-232-7587